In January, Jewelers of America had the privilege of taking a group of JA Retail Members to an expense-paid buying trip to VicenzaOro, one of Europe's most buzzed about jewelry shows. JA Director of Membership & Sales Matthew Tratner led the delegation and recounts the "wow" moments and why he thinks no jeweler should miss this show . . .
I would add one more thing to that list. If you are a Jewelers of America-member retail jeweler in the U.S. and you think of Italy, you should think of the VicenzaOro Fair. After I attended the VicenzaOro Winter Fair this January as the head of a small delegation of JA Retail Members, I am convinced that every jewelry retailer should attend this show.
There is something for every type of jewelry store at VicenzaOro: manufacturers of couture jewelry and price point items that are all made with the Italian's legendary flair for design. It takes days to work your way through the entire fair, and it is no wonder. You are constantly stopped in your tracks by some unique piece of jewelry, often from a designer you are not familiar with and whose work you would not have had a chance to experience otherwise.
I travelled with buyers from jewelry stores that cater to very different clienteles and they all found something new to take home to wow their customers.
There is the "Glam Room" with the hottest designers showing off their newest work. There is an entire pavilion devoted to the technology of jewelry manufacturing, where I was awed by what can be done today with 3D printing.
Add to all of this the VIP treatment that Fiera di Vincenza (the company that runs the fair) extends to Jewelers of America Members. This includes complimentary hotel rooms, shuttle buses to and from the show, a special dinner and access to the VincenzaOro’s VIP lounge, where there is always something to snack on, drink or just a place to rest while you prep for your next incursion into this amazing event.
We are planning to take another group trip to VicenzaOro, and I hope to bring even more JA Retail Members the next time. Interested? Email me at email@example.com. Ciao!