We’re continuing our spotlight of the 2014 GEM Awards nominees, who will be celebrated by our consumer education arm Jewelry Information Center at their GEM Awards gala on January 10, 2014. Our next spotlight is on Beth Bernstein, who is one of the nominees for the GEM Award for Media Excellence. This honor is awarded to the individual whose consistent excellence in the reporting of fine jewelry has helped to increase consumer awareness of fine jewelry. Beth Bernstein needs little introduction as a former editor of INSTORE & INDESIGN magazines, and the writer and author of My Charmed Life and Jewelry’s Shining Stars. Her jewelry coverage has also appeared in Accent Magazine, Departures and More among others.
Bernstein tells us more about her start in the industry, her signature style and some personal facts that you most likely didn't know:
How did you get started in the jewelry industry?
Prior to becoming a jewelry writer and author, I began my career as a fashion writer/editor/stylist and then went onto wardrobe styling for TV. But nothing about the rise and fall of hemlines, the heel of a shoe or the shape of a handbag moved me the way in which jewelry did, and I feel that I am now exactly where I am supposed to be.
I was a jewelry designer in between beginning my fashion writing/styling career and my jewelry editorial/writing careers. It really helped me to be on both sides of the industry. I learned all of the creative, production and business challenges of designers firsthand and could apply it when listening to the designers’ stories and then writing about them as well as retail stores, their practices and the jewelry industry in general. It gave me a full perspective.