As we leap into the busy and often chaotic holiday season, jewelry retailers should equip themselves with as many tools as possible in order to allow for easier and more efficient shopping. Making your the shopping experience easy leads to increased customer satisfaction, more closed sales and gives you a jump on your competition – which is not just other jewelers but the many gifting options now available to consumers. Jewelers of America’s web marketing benefit partner, WR Cobb Online, says there are three technologies jewelers should implement immediately to capitalize on their busy holiday and Valentine’s Day sales traffic. These tools help you capture your customers’ interests both instore and online and convert them in to sales.
The retail tools that could prove to be especially powerful assets for jewelers are: