For jewelry brands, customer relationships have always been a foundation of success. Jewelers pride themselves on being some of the most customer-centric retailers in their communities. So you should be relieved to learn that succeeding with the modern consumer – in our increasingly networked, digital world -- is going to require a renewed and refocused emphasis on customer service and relationships.
This is the premise in the great new marketing book, The Hidden Power of Your Customers: Four Keys to Grow Your Business Through Existing Customers, by Becky Carroll -- customer advocate and social media marketing expert. In the introduction to the book, Brian Solis, principal analyst at the Altimeter Group, writes: “As everyday sales and service become commodities, experiences and relationships become paramount.” That’s good news for jewelers, who already excel in the realm of the customer experience.
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